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Privacy Policy

Privacy Policy
Last updated: 7 October 2026
1. Who we are
This Privacy Policy explains how APEX ELEVATE DEVELOPMENT LIMITED ("we", "us", "our" or the "Company") collects, uses, stores and protects personal information when you visit our website, contact us or otherwise interact with us.
APEX ELEVATE DEVELOPMENT LIMITED is the data controller responsible for personal information covered by this Privacy Policy.
Company number: 17209452
Registered office: 167–169 Great Portland Street, 5th Floor, London, England, W1W 5PF
Email: hello@apex-elevate.com
We are committed to handling personal information responsibly and in accordance with applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018 and applicable privacy and electronic communications legislation.
2. What personal information we collect
Depending on how you interact with us, we may collect some or all of the following information:
Information you provide to us
This may include:

  • your name;

  • email address;

  • telephone number;

  • postal address;

  • company or organisation details;

  • information contained in enquiries or correspondence;

  • information relating to services or projects you discuss with us; and

  • any other information you voluntarily provide to us.

Information collected automatically
When you visit our website, we may automatically collect certain technical information, such as:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • approximate location derived from IP address;

  • pages visited;

  • referring website;

  • date and time of visits;

  • website interaction information; and

  • other technical information necessary for the operation, security and improvement of our website.

The information collected will depend on the technologies and services used by our website.
3. How we collect personal information
We may collect personal information:

  • directly from you when you contact us;

  • when you submit an enquiry or complete a form;

  • when you communicate with us by email, telephone or other means;

  • when you use our website;

  • through cookies and similar technologies, where applicable;

  • from service providers that support our business; or

  • from publicly available sources or third parties where permitted by law.

Where we obtain personal information from a source other than you, we will provide the relevant privacy information required by law.
4. How we use your information
We may use personal information for the following purposes:

  • responding to enquiries and requests;

  • communicating with you;

  • providing information about our business, services or projects;

  • managing our relationship with customers, suppliers and business contacts;

  • providing and administering services;

  • preparing quotations, proposals or other business information;

  • maintaining business records;

  • processing and administering contracts;

  • managing payments and accounting;

  • protecting our website, systems, business and users;

  • preventing fraud, misuse and other unlawful activity;

  • improving and developing our website, services and business;

  • complying with legal and regulatory obligations; and

  • sending marketing communications where we are legally permitted to do so.

We will only use personal information for purposes that are compatible with the reason it was collected or where otherwise permitted by law.
5. Our lawful bases for processing
Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:
Contract
We may need to process your information because it is necessary to enter into or perform a contract with you.
Legitimate interests
We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
Examples may include managing business relationships, responding to enquiries, improving our services, maintaining website security and administering our business.
Legal obligation
We may process information where necessary to comply with a legal or regulatory obligation.
Consent
Where required by law, we may ask for your consent before processing your personal information for a particular purpose, such as certain types of marketing or non-essential cookies.
Where we rely on consent, you may withdraw it at any time.
6. Marketing
We may occasionally contact you with information about our business, services, developments, news or other matters that we believe may be relevant to you.
We will only send electronic marketing communications where we have a lawful basis to do so and where any required consent has been obtained.
You can unsubscribe from marketing communications at any time by using the unsubscribe facility included in the communication or by contacting us at hello@apex-elevate.com.
Please note that you may still receive non-marketing communications where necessary, such as communications relating to an existing business relationship or transaction.
7. Cookies and similar technologies
Our website may use cookies and similar technologies.
Cookies are small files or technologies that can be stored on your device when you visit a website. They may be used for purposes including:

  • enabling the website to function;

  • remembering preferences;

  • maintaining security;

  • understanding how visitors use the website;

  • measuring website performance; and

  • improving our website and services.

Some cookies may be strictly necessary for the website to operate.
Where consent is required for non-essential cookies or similar technologies, we will ask for your consent before using them.
You can manage your cookie preferences through our cookie consent mechanism where one is provided.
We may update our use of cookies from time to time. Where appropriate, our cookie notice or cookie settings will provide further information about the specific cookies and technologies used.
8. Who we may share information with
We may share personal information with third parties where reasonably necessary for the purposes described in this Privacy Policy.
These parties may include:

  • IT and website hosting providers;

  • website and software service providers;

  • email and communications providers;

  • professional advisers, such as accountants, lawyers and consultants;

  • payment and financial service providers;

  • analytics and website performance providers;

  • marketing and communications providers where applicable;

  • insurers;

  • regulators, government bodies and law enforcement authorities where required or permitted by law; and

  • other suppliers or contractors who provide services to us.

We require service providers processing personal information on our behalf to handle that information appropriately and in accordance with applicable data protection requirements.
We do not sell your personal information.
9. International transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place where required by applicable data protection law.
These safeguards may include an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism.
10. How long we keep your information
We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, contractual or reporting requirements.
The appropriate retention period will depend on the nature of the information and why we hold it.
For example:

  • enquiry information may be retained for as long as reasonably necessary to deal with the enquiry and any resulting relationship;

  • customer and contractual information may be retained for the duration of the relevant relationship and afterwards for as long as necessary to meet legal, accounting or dispute-resolution requirements;

  • marketing information may be retained until you unsubscribe or where appropriate until it is no longer reasonably necessary; and

  • technical and website information may be retained for appropriate periods based on its purpose and security requirements.

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.
11. How we protect your information
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
You should also take reasonable precautions when communicating sensitive information to us electronically.
12. Your data protection rights
Depending on the circumstances, you may have rights under applicable data protection law, including the right to:

  • request access to the personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information;

  • request restriction of processing;

  • object to certain processing;

  • receive certain personal information in a portable format;

  • withdraw consent where we rely on consent as our lawful basis; and

  • object to direct marketing.

These rights are subject to certain legal conditions and exemptions, so they may not apply in every circumstance.
If you wish to exercise a right, please contact us using the details below.
13. How to exercise your rights
You can make a data protection request by contacting:
APEX ELEVATE DEVELOPMENT LIMITED
167–169 Great Portland Street, 5th Floor
London, England
W1W 5PF
Email: hello@apex-elevate.com
We may need to request additional information to verify your identity before responding to a request.
We will normally respond to valid requests within the period required by applicable data protection law.
14. Complaints
If you have concerns about how we use your personal information, we would encourage you to contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Further information about the ICO and how to make a complaint is available on the ICO's website.
15. Children's information
Our website is not intended to knowingly collect personal information from children.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can investigate and take appropriate action.
16. Third-party websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend that you review the privacy policies of any third-party websites you visit.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements or data processing activities.
The latest version will be published on this page and the "Last updated" date will be amended accordingly.
We recommend checking this page periodically for updates.
18. Contact us
If you have any questions about this Privacy Policy or how we handle personal information, please contact:
APEX ELEVATE DEVELOPMENT LIMITED
167–169 Great Portland Street, 5th Floor
London, England
W1W 5PF
Email: hello@apex-elevate.com

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